The School Board of Broward County, Florida
Meeting: Regular School Board Meeting - Rescheduled from August 19, 2008 :  F. Curriculum and Instruction Student Support  
F-7. Agreement with DeFoMac for Radio Broadcasting of Athletic Events (ADDED ITEM) (C)  
August 27, 2008
Status: 
 
 

Quick Summary / Abstract
Approve the Agreement with DeFoMac Production, Inc., to broadcast eleven high school football and basketball games on 1470AM.  There is no cost impact to The School Board of Broward County, Florida.

DeFoMac is a corporation operating and existing under the laws of the State of Florida.  The principals of DeFoMac are Jim McKinley, President of McKinley Financial and radio sports broadcaster Jeff DeForest.  McKinley financial is a partner with the School Board of Broward County, Florida.  The company underwrites the Broward County Athletic Association Boys BIG 8 County Basketball Championship.  In addition, McKinley Financial provides scholarship awards through the BCAA Scholar Athlete Program.

Jeff DeForest is a sports radio broadcaster with over three decades of experience on the South Florida radio market.  Mr. DeForest, affectionally known as DeFo has been involved in broadcasting with both the Miami Dolphins and the University of Miami Hurricanes.  DeFo teamed with sportscaster Joe Rose to help form a popular morning tandem for six years.

DeFoMac will broadcast eleven high school football games, eleven basketball games on 1470AM.  The games will be broadcast live.  The radio broadcasts of games will begin on September 5, opening week for regular season high school football.

DeFoMac will purchase airtime on 1470AM.  The Agreement provides that revenues generated after reasonable radio expenses shall be divided equally between DeFoMac and the School Board of Broward County, Florida.  The School Board of Broward County, Florida, reserves the right to audit and inspect all broadcast records.  All radio broadcast personnel including announcers and engineers who access school grounds are required to undergo background screening. DeFoMac shall be permitted to solicit advertisers for radio broadcasts.  However, standards are set forth in Section 2.04 of the Agreement regarding advertising content.

This Agreement has been reviewed and approved as to form and legal content by the School Board Attorney.

There is no financial impact to the district.


Requested Action
Approve the Agreement with DeFoMac Production, Inc. to broadcast eleven high school football and basketball games on 1470AM.  There is no cost impact to The School Board of Broward County, Florida.


Summary
DeFoMac is a corporation operating and existing under the laws of the State of Florida.  The principals of DeFoMac are Jim McKinley, President of McKinley Financial and radio sports broadcaster Jeff DeForest.  McKinley financial is a partner with the School Board of Broward County.  The company underwrites the Broward County Athletic Association Boys BIG 8 County Basketball Championship.  In addition, McKinley Financial provides scholarship awards through the BCAA Scholar Athlete Program.

Jeff DeForest is a sports radio broadcaster with over three decades of experience on the South Florida radio market.  Mr. DeForest, affectionally known as DeFo has been involved in broadcasting with both the Miami Dolphins and the University of Miami Hurricanes.  DeFo teamed with sportscaster Joe Rose to help form a popular morning tandem for six years.

DeFoMac will broadcast eleven high school football games, eleven basketball games on 1470AM.  The games will be broadcast live.  The radio broadcasts of games will begin on September 5, opening week for regular season high school football.

DeFoMac will purchase airtime on 1470AM.  The Agreement provides that revenues generated after reasonable radio expenses shall be divided equally between DeFoMac and the School Board of Broward County, Florida.  The School Board of Broward County, Florida, reserves the right to audit and inspect all broadcast records.  All radio broadcast personnel including announcers and engineers who access school grounds are required to undergo background screening. DeFoMac shall be permitted to solicit advertisers for radio broadcasts.  However, standards are set forth in Section 2.04 of the Agreement regarding advertising content.

This Agreement has been reviewed and approved as to form and legal content by the School Board Attorney.

School Board Goals
Goal Seven: Environmental Stewardship (2008-2011)


Financial Impact
There is no financial impact to the district.


Source of Additional Information
Damian Huttenhoff 754 321-2550



Associated File Attachments
DeFoMac Agreement (Files)  
ExecutedCompleteCopy (Files)